A dance workshop is one of the most fun activities you can host. If you regularly have these in your studio or even online, then you want to have as many people sign up as possible. After all, you want to make the best out of your business. Like any other product or service, your dance workshops also need well-executed marketing strategies to attract as many people as possible.
Online marketing should be your biggest point of focus in this regard. So, you need to incorporate digital marketing methods into your strategy, and get the most out of it. Here are a few tips which will help you get the word out.
Run Email Campaigns
One of the best ways to market your dance workshop is to run a series of email campaigns. Segment your audience according to the point of the marketing funnel they are at, and then create a series of emails accordingly. Use PosterMyWall’s email marketing platform to do this, as you can design, send, and analyze the results of your email campaigns all on the same platform.
Use your contact lists for these emails, and have potential clients enter their email addresses on your website or other platforms in order to expand this list as well. Make sure you use snappy subject lines and incentivize people who respond well to your emails to push things along.
Establish Your Brand Identity
You need to establish your aesthetic to showcase yourself as a professional dance business. This will help you get more clients, as a cohesive design identity ensures your marketing looks put together across all your platforms.
It’s a good idea to choose a color palette, logo variations and write a mission statement for your work, with well-written descriptions for the dance workshops and other classes. This polished identity will improve audience engagement and make you stand out from any competitors.
Offer Online Briefings & Demos
With something like a dance workshop, the face-to-face element really matters. Most people want to see who’ll be teaching them or their kids before signing up for your dance workshop. So, you should have a virtual open house where people can interact with the instructors.
In addition, you should also host demonstrations from time to time so that potential students can see what they can achieve with your workshop. These online sessions will help establish repertoire with customers and will help get you signups.
Use Social Media Platforms
Social media platforms do a lot of heavy lifting when it comes to expanding your reach and getting leads. Use visual platforms like TikTok and Instagram to showcase your dance workshop. Also have event countdowns on these platforms for events like your demonstrations and open houses.
Make sure you post regularly about what you offer and the details for upcoming dance workshops. Use tools like PosterMyWall to create attractive social media posts in advance and then stick to a posting schedule. In addition, you should respond to queries and comments on these platforms so that people know you pay attention to them. This will make them more likely to sign up for your workshops.
Utilize Video Marketing
As dance is beauty in motion, you need to capture it in its true essence. Videos are the best way to do this. Luckily, video marketing is all the rage, and is one of the most engaging marketing methods these days.
Share short videos of your instructors or students dancing, so that potential students can get an idea of what to expect. Share these videos across your social media platforms and on your website so that you have something to show visitors to these pages.
Collaborate with Related Businesses
You can promote your own dance workshops and also help out other businesses by going for collaborative marketing. Tie up with related businesses like fitness apparel companies for a mutually beneficial relationship.
Promote collaborative deals on both companies’ platforms. This way, you’ll get to reach out to a larger audience than your own, and get the attention of people who are interested in activities like your dance workshop.
Share Flyers & Posters
Digital flyers and posters can help you market your dance workshops as well. Design them using PosterMyWall, and then share them on your social media and other online platforms. Make sure these materials contain all the details regarding your workshop, including date, location, and contact information.
You can even print these out and share them in your area. Sometimes, the in-person touch can be quite effective and memorable, so do incorporate it along with your online marketing strategies.
Offer Incentives for Referrals
Word of mouth and referrals are often the most effective way to spread the word about activities like dance workshops. So, you should incentivize referrals and give people discounts for signing up in groups. This way, people will let their friends and family know about your workshop and get them to sign up as well.
Couple and group packages are a great way to incorporate this, but you need to make sure people know you are offering these. Therefore, you should display these referral and group benefits prominently on your website and across your social media platforms. You can offer these via email as well, using free customizable email templates from tools like PosterMyWall.
Run Pay-Per-Click (PPC) Campaigns
You shouldn’t ignore the classic PPC campaign in your arsenal of marketing strategies. So, do find the best keywords for your industry and then bid on them accordingly. Longer keywords with less generic phrasing is a good bet for small businesses, as they won’t have the bigger players bidding on them at high prices.
Apart from that, you should also use analytical tools to figure out the success of these campaigns, and reorient yourself accordingly.
In conclusion, there are numerous ways to promote your dance workshop online effectively. You just need to have a solid marketing strategy in place, and you’re good to go!